Saffron King

Press Page

"The world's priciest spice is closing in on $3,000 a pound. No wonder the "Saffron King"...

...tends to his business with the intensity of a drug runner"
- The Wall Street Journal

"Proof's Haidar Karoum says 'Sharifi's products are desirable because they're fresh: ...

The cardamom that Behroush brought-when it was opened, I could smell it across the kitchen.'"

"He's a throwback to a time in New York when chefs never bought products from vendors...

...until they had a chance to touch, feel and taste them.

Along the way, he has become indispensable to many chefs."
- The Sanfransisco Chronicle